You know your city's strengths. We turn them into the independent, comparable data organisers actually use.
What destinations and venues use Signal for
Self-positioning
Where does your city stand against peer cities on cost of attendance and city access, by audience profile? A third-party reference point your team and your board can quote in any bid.
Bid intelligence
When an organiser is comparing your city against three others, what numbers are they seeing? Once you see the data they weigh, you can shape your response specifically rather than generally.
Audience-fit analysis
For an event with a global delegate profile, which cities actually fit best? The benchmark surfaces strengths adjectives can't.
How Signal works
Independent benchmark, methodology open, sources cited per metric. Hotels from SerpApi Google Hotels and Amadeus. Flights from the Amadeus GDS. Trains, transit, and meals from official operators and curated sources.
Same model as Mercer for cost-of-living, Michelin for restaurants.
Read the methodology →Explore your city. Tell us what's missing.
Open Signal and see how your peer cities rank on cost and access. The current set is 14 European cities. We expand by cluster, so if your city should be in the next cycle, let us know.