Trusted By
We help event owners choose and negotiate the right location — and help cities and venues understand their competitive position and strengthen their bids. All backed by proprietary, industry-specific benchmarks.
Decision variables in our model
Years of bids and negotiations
Event economic impact assessed
Trusted By
Event location decisions move billions every year — and they're often made on generic data, incomplete comparisons, and gut feel. We think they deserve industry-specific intelligence.
Our consulting work runs on a proprietary location decision model — over 100 variables across four dimensions: customer experience, organiser operations, host city strategy, and risk. Refined across major engagements for events like ICE London and GSMA MWC.
We're now making this intelligence available publicly, starting with cost of attendance — the first dataset in Signal. Explore it, benchmark your city, and see what's coming next.
Should you stay, move, or launch somewhere new?
We run structured city comparisons built on proprietary benchmarks — not guesswork. Whether it's a relocation review, a new market entry, or a case to stay put, every recommendation is defensible and data-backed.
Are your venue terms competitive?
Years of benchmarked contracts across cities mean we know what fair looks like — and what you should be asking for. We're not biased toward moves. We're biased toward the right outcome, on the right terms.
What is your event worth to the host city?
We quantify the real economic value your event creates — and tailor the methodology to your specific audience, format, and host city. The result is a study built around your event, not a generic template.
Economic impact is where location strategy meets hard evidence. We quantify the real value events create — giving organisers and cities the confidence to negotiate from strength and build lasting partnerships.
When an event generates hundreds of millions in economic activity for a host city, that changes the conversation. It shifts the dynamic from "please host us" to a genuine partnership where both sides understand the value exchange.
Our economic impact assessments give event owners the data to negotiate from a position of strength — and give cities the evidence they need to justify investment in infrastructure, subsidies, and long-term partnerships.
Total economic impact assessed
Impact studies delivered
Detailed modelling of delegate expenditure across accommodation, transport, F&B, and ancillary spend.
Direct, indirect, and induced economic activity rippling through the host city's economy.
Employment supported across hospitality, transport, venues, and professional services.
Comparative impact across cities to support relocation decisions and bid strategies.
We design legacy programmes that outlive the event. Our founder helped build the legacy platform behind Mobile World Capital Barcelona, home to UNESCO-recognised mSchools. We work with host cities, governments, and event owners ready to think beyond a single edition.
Legacy only works when it solves a problem the host city actually has. We map national priorities against event strengths — then build in the overlap that's worth funding.
Talent pipelines. Academic partnerships. SME ecosystems. Export pathways. We work in measurable programmes, not PR narratives that fade by year two.
Mayors change. Ministers change. Great legacy programmes endure because they're rarely controversial — built for the public good, the next generation, or the local industry.
Whether you're an event owner, a venue, or a destination — tell us what you're working on and we'll come back with an honest view of whether we can help.
160 Robinson Road, #14-04
Singapore 068914