Trusted By
We help organisers choose the right host city, negotiate the terms, and prove what an event is worth. We help destinations and venues bid with data, not adjectives. All powered by Signal, our independent city benchmark.
Decision variables in our location decision model
Years of bids and negotiations
Economic impact studies
What does it cost an attendee to come?
How easy is it to reach for your audience?
What is the attendee-travel footprint?
How strong is the sector workforce?
Trusted By
Organisers decide where events go. Destinations and venues compete to host them. Both work from the same independent data.
Senior advisors help you choose where to take an event, negotiate the terms, prove its value, and launch in new markets. Our independent benchmarks are used for our recommendations.
See where your city stands against the others, then turn that data into a bid organisers trust, with Signal Studio.
The workspace for venues and convention bureaux. Build the case for your city against the cities you are competing with, decide what to lead with, and share a co-branded page the organiser can trust. Your first bid is waiting when you log in.
Signal is the public layer of the location decision model we run in consulting, the four benchmarks that decide most events: cost of attendance, city access, carbon and local strength, live across 18 European cities. Every figure is sourced and refreshed monthly, so you always see the best available data, and the methodology is public. Free to explore, no login.
Need your exact dates and audience? A custom report runs the benchmark on your event, up to six cities, with an advisor's written read.
An economic impact assessment turns your event's own data into a defensible figure for what it brings the host city. Built independently from primary data, so it holds up under scrutiny.
Organisers commission it. Because it is independent, host cities and their stakeholders trust the number too.
Studies delivered
Fifteen years and more of event location strategy, bids, negotiation and new launches, for events like GSMA MWC, ICE London and IFA Berlin. Senior-led, on the full location decision model Signal is drawn from. We are never biased toward moving, staying put is often the right answer.
Stay, move, or launch somewhere new?
City comparisons built on the benchmarks. A relocation review, a new market, or the case to stay where you are.
Are your venue terms competitive?
Years of benchmarked contracts mean we know what fair looks like, and what to ask for. Independent of any venue.
Taking an event into a new market?
Market sizing, city selection and launch strategy, for new editions and new markets, on the same independent data.
Leave the city better than you found it.
Measurable programmes that outlive a single edition. Our founder helped build the legacy platform behind Mobile World Capital Barcelona, home to UNESCO-recognised mSchools.
Whether you're an event owner, a venue, or a destination — tell us what you're working on and we'll come back with an honest view of whether we can help.
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Singapore 068914