EVENT PURPOSE DESIGN

An event is a platform for multiple participants which benefits from network effects: one more player in the system adds value to the entire event.

 

The difference between an amazing event and a mediocre one is the event's value proposition and how well all the products and operational aspects revolve around it. Add a meaningful "reason for being," and you can create an event with a soul. 

 

By being clear about your event purpose to your audience, you will build a network effect that creates value for everyone. Every decision you make about your brand, the products you offer, and the speakers you select will bring you closer to successfully delivering on your event's promise.

 

THE EVENT PURPOSE IS THE REASON YOUR EVENT EXISTS.

How much longer will "networking opportunities" and "stellar speaker lineups" provide a competitive advantage? 

 

Let's #createbetterevents together

DESIGNING PURPOSE

We work with you to create a compelling value proposition and stronger purpose resulting in a clear event brief. 

VALUE PROPOSITION DESIGN

Deciding what value your event delivers

CUSTOMER SEGMENTS

Understanding your target audience and the individual archetypes.

BRAND

POSITIONING

Defining your event's values and communication tone.

EVENT BRIEF

The translation of your event purpose into operational requirements.

ENGAGE WITH YOUR AUDIENCE

 

Let's talk about designing purposeful ecosystem programmes.

As an event owner, you provide a platform for your audience to connect and accomplish things together such as conducting business, learning, or raising funds. 

 

To create a valuable experience, you must work with your ecosystem locally and globally, engage proactively with your community, and deliver programmes that will make attendees want to come back.

 

We will design ecosystem engagement plans that work for you.

 

LEt's TALK

We can't wait to hear from you
hello@equimore.co
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