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Equimore is an advisory and services agency helping event organizers make better location choices and strategic decisions.
We help #createbetterevents.

We understand large events.

We have knowledge of associations and corporations and all event functions from operations to marketing.
We know cities well.

We look for every detail of a location from hotel capacity to space in exhibition centers.
We think about business models.

We apply a business-savvy approach to finding solutions.

A small team dedicated to your success

Laurence Mourasse

Laurence is an enthusiastic strategic thinker and product creator.


She participated in growing the Mobile World Congress (MWC), the largest B2B tech event in the industry, from 50,000 attendees to over 100,000.  She led the bid, negotiation, and design of host city partnerships for new event locations, resulting in MWC being held in Barcelona until 2030.

Laurence has worked on numerous new product launches and growth strategies and also founded an event tech company (

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Shankar Nair

Shankar is a management consultant who believes that good strategies are developed not by being irrationally exuberant about the future but by being analytical and using empirical evidence.


He assisted several executives in taking the leap to enter new markets, transform business models, break or form partnerships, and develop new products. He challenged deep-rooted beliefs and enabled executives to change and execute strategies with impactful outcomes.


Shankar believes that work ethic and commitment are essential to success no matter how talented the individual or how brilliant the strategy is. 

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You can count on us to bring a global perspective.

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